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Putter Designs

​Not all putters perform the same.
Putters are often chosen by how they look or feel.
Design determines how they perform.

It influences:
• how the putter delivers the face
• where the player aims it

What Actually Matters

The design itself isn’t the answer.
How that design performs with your stroke is.

At impact:
• does the face return consistently
• does the ball start on line
• does the roll repeat

Center of Mass Determines Rotation

Every putter has a center of mass.
When the putter is moved, forces act through that point.
If the shaft axis and center of mass don’t align:
the putter rotates.

That rotation isn’t optional.
It’s built into the design.
Change the center of mass—and you change:
• how much the face opens or closes
• how stable the head feels
• how consistently the face returns

This is why different putters behave differently—even with the same stroke.
You’re not eliminating rotation. You’re defining how it behaves.

Hosel Type Affects Aim

Hosel design changes what the player sees at address.
• shift perceived face angle
• change how square the putter appears
• influence where the player aims

Two putters can look square—and be aimed differently.
Different hosel designs change how the face appears—even when the stroke is the same.

What you see is not always where the face is actually pointed.

Head Shape Influences Perception

Shape affects how the eyes interpret alignment.
What looks square isn’t always square.

Adjustability Determines Fit

To match a putter to a player, key variables often need to be defined:
• weight
• loft
• lie

If they can’t be adjusted, the fit is limited.
See why adjustability matters.

Why This Matters

• aim can be off before the stroke starts
• delivery becomes less consistent
• roll becomes less predictable

Results don’t always reflect performance.

What We Look For

• ball roll
• start direction
• repeatability

Not appearance. Not preference.

Putter Designs We Work With

Kelly & Co Golf Putters

Fine-Tuned Putters

Start with a Putting Analysis

See what your putter is actually doing—and what design works for you.

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